The seed to Series A startup marketing agency.
The seed to Series A startup marketing agency.
B2B3 exclusively helps seed-stage B2B tech founders on their $0-$3M ARR journey scale revenue via marketing.
B2B3 exclusively helps seed-stage B2B tech founders on their $0-$3M ARR journey scale revenue via marketing.
TRUSTED BY B2B STARTUP FOUNDERS ACROSS 20+ REGIONS
TRUSTED BY B2B STARTUP FOUNDERS ACROSS 20+ REGIONS


THE B2B3 MODEL
ME PLUS 3
YOUR FRACTIONAL MARKETING TEAM
ME PLUS 3
YOUR FRACTIONAL MARKETING TEAM
ME PLUS 3
YOUR FRACTIONAL MARKETING TEAM
I (Matthew) am a former in-house VP Marketing (over 10 years) at various B2B tech startups, the past two years I've spent working exclusively with seed-stage B2B and AI startups.
With B2B3 you'll work directly with me as your Fractional Head of Marketing, while I manage a handpicked freelancer team executing marketing projects built around your revenue goals.
I (Matthew) am a former in-house VP Marketing (over 10 years) at various B2B tech startups, the past two years I've spent working exclusively with seed-stage B2B and AI startups.
With B2B3 you'll work directly with me as your Fractional Head of Marketing, while I manage a handpicked freelancer team executing marketing projects built around your revenue goals.

SCALING A STARTUP
HAS NEVER BEEN HARDER.
SCALING A STARTUP
HAS NEVER BEEN HARDER.
SCALING A STARTUP
HAS NEVER BEEN HARDER.
Most seed-stage founders try to DIY marketing with Claude and wonder why pipeline isn't moving. Fractional CMOs cost too much and stay hands-off, junior marketers need more oversight than you have time for.
B2B3 is different: an embedded specialist freelance team built exclusively for seed-stage founders, ready to ship marketing that grows revenue.
Most seed-stage founders try to DIY marketing with Claude and wonder why pipeline isn't moving. Fractional CMOs cost too much and stay hands-off, junior marketers need more oversight than you have time for.
B2B3 is different: an embedded specialist freelance team built exclusively for seed-stage founders, ready to ship marketing that grows revenue.
PICK YOUR PLAY
PICK YOUR PLAY
3 WAYS
TO BUILD YOUR
$0 — 3M ENGINE.
3 WAYS
TO BUILD YOUR
$0 — 3M ENGINE.
THREE WAYS TO BUILD YOUR $0 — 3M ENGINE.
MARKETING PROJECTS
PIPELINE PROJECTS
Custom projects for founders who need focused execution on specific growth plays.
Custom projects for founders who need focused execution on specific growth plays.
GTM ADVISOR | £333 P/M
GTM ADVISOR
FROM £333 P/M
A flexible and cost effective way to access Matthew’s expertise (4 hours a month) to gain strategic feedback and grow your pipeline.
A flexible and cost effective way to access Matthew’s expertise (4 hours a month) to gain strategic feedback and grow your pipeline.
Set your GTM strategy and help advise on it’s execution
Edits + feedback on marketing plans, documents, campaigns and messaging
FRACTIONAL STARTUP
MARKETING TEAM | £4k P/M
FRACTIONAL STARTUP
MARKETING TEAM | £4k p/m
Your hands-on fractional AI-enabled marketing team (2 days p/w) to execute on custom projects aligned to your growth goals.
Your hands-on fractional AI-enabled marketing team (2 days p/w) to execute on custom projects aligned to your growth goals.
CASE STUDIES
B2B3 FOR STARTUP FOUNDERS.
B2B3 FOR STARTUP FOUNDERS.
See how B2B3 helped seed-stage founders build brands, pipeline and repeatable growth engines.
See how B2B3 helped seed-stage founders build brands, pipeline and repeatable growth engines.

VIDEO SERIES, GEO + EVENTS

Shipping Homie's Getting Ghosted video series, helping them show up on LLMs and launching their supper club event series.
— Homie
— Homie

POSITIONING, Owned events,
direct mail campaigns
POSITIONING,
Owned events,
direct mail campaigns

Launching Paapi's owned events, creating their positioning, product marketing assets and shipping their direct mail campaigns.
Launching Paapi's owned events, creating their positioning, product marketing assets and shipping their direct mail campaigns.

BRAND MESSAGING ,
GTM ADVISORY
BRAND MESSAGING ,
GTM ADVISORY

Advisory on their GTM launch and product pivot.

POSITIONING , HERO
CONTENT + founder
brand VIDEOS
POSITIONING , HERO
CONTENT + founder
brand VIDEOS

Reshaped brand messaging, created hero content playbook and 50+ videos for social content
Reshaped brand messaging, created hero content playbook and 50+ videos for social content

EVENTS, BRAND,
content
EVENTS, BRAND,
content

Created + launched sunrise + sunset sessions events as well as their new brand and messaging.
Created + launched sunrise + sunset sessions events as well as their new brand and messaging.
FAQ
I'M SURE YOU
HAVE SOME
QUESTIONS
Who is B2B3 for?
Seed-stage B2B tech founders on the $0–$3M ARR journey.
Do I always work with Matthew?
How is this different from a traditional agency?
Which package is right for me?
Can the team be tailored to our needs?
How do we get started?
FAQ
I'M SURE YOU
HAVE SOME
QUESTIONS
Who is B2B3 for?
Seed-stage B2B tech founders on the $0–$3M ARR journey.
Do I always work with Matthew?
How is this different from a traditional agency?
Which package is right for me?
Can the team be tailored to our needs?
How do we get started?
FAQ
I'M SURE YOU HAVE SOME QUESTIONS
Who is B2B3 for?
Seed-stage B2B tech founders on the $0–$3M ARR journey.
Do I always work with Matthew?
How is this different from a traditional agency?
Which package is right for me?
Can the team be tailored to our needs?
How do we get started?

YOUR MOVE
BUILD YOUR MARKETING
PIPELINE ENGINE.
Let's have a chat, and I'll share 3 marketing plays for your business that you can get started on right away. You can also choose to pick my brains on all things marketing and use it as a free consulting call.
BOOK A 25-MINUTE
GTM DIAGNOSTIC CALL
Let’s uncover your biggest growth bottlenecks.


YOUR MOVE
BUILD YOUR MARKETING
PIPELINE ENGINE.
Let's have a chat, and I'll share 3 marketing plays for your business that you can get started on right away. You can also choose to pick my brains on all things marketing and use it as a free consulting call.
BOOK A 25-MINUTE
GTM DIAGNOSTIC CALL
Let’s uncover your biggest growth bottlenecks.


YOUR MOVE
BUILD YOUR MARKETING
PIPELINE ENGINE.
Let's have a chat, and I'll share 3 marketing plays for your business that you can get started on right away. You can also choose to pick my brains on all things marketing and use it as a free consulting call.
BOOK A 25-MINUTE
GTM DIAGNOSTIC CALL
Let’s uncover your biggest growth bottlenecks.










